
FlexBrew & HB Connect
Hamilton Beach Brands’ first connected appliance, the FlexBrew single serve coffee maker, integrated with Amazon’s Dash Replenishment Services (DRS) to automatically re-order K-cups, coffee filters,...
Invent with us.
NavigationWith the popularity of online retail continually on the rise, physical retail spaces need to evolve to meet consumer expectations. On a mission to transform the traditional mall experience, Vectorform is reimagining mobile apps for all Taubman centers to incorporate successful facets of online shopping, such as digital content, personalization, convenience, and community.
Establish an app architecture to accommodate regional user profiles and a fully localized shopping experience.
Accommodate evolving content and branding, for high volume deployments and streamlined maintenance from a universal codebase.
Combat eCommerce disruption and rekindle admiration for in-store retail, providing value for mall tenants, retailers, and visitors.
We collaborated with Taubman stakeholders to usher in a new era of shopper engagement: give consumers a more convenient and rewarding way to experience mall retail. After conducting initial research and stakeholder alignment sessions, we designed, developed, and tested our solution. The results are in, 10 out of 10 users consider this solution a must-have companion while shopping.
Through close collaboration with Vectorform, we were able to deliver a truly exceptional user experience for shoppers that visit our centers. With Vectorform as our partner, it wasn’t just about taking an app redesign to production–– it was about unmasking experience potential. We’re confident knowing their solutions will live and grow past deployment, and they’ve helped us define new ways to keep our customers engaged.
Ultimately elevating retailer success, we have transformed the way consumers interact with traditional malls – allowing them to cater their experience to their specific needs, lifestyle, and interests. Today, Taubman offers a mobile solution that not only keeps their consumers engaged beyond in-store, but also elevates retail experiences in our ever-evolving digital world.
Hamilton Beach Brands’ first connected appliance, the FlexBrew single serve coffee maker, integrated with Amazon’s Dash Replenishment Services (DRS) to automatically re-order K-cups, coffee filters,...
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