
Augmenting Smart City Planning
Itron Idea Labs partnered with Microsoft and Vectorform to create the first ever HoloLens experience connected with the Azure Digital Twin platform.
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NavigationGreater Seattle Partners (GSP) partnered with Vectorform to establish Seattle on the world stage through a new and improved online presence. The new website would act as GSP’s main marketing platform, provide information about the organization, and promote the Greater Seattle area and its opportunities to investors and the global business community—therefore driving trade, business, and economic development in the region.
Strategize user flow and create a flexible design system of re-usable components for long-term scale.
Generate high-fidelity layouts and treatments to take the brand to more visually engaging levels.
Deliver a scalable web framework and CMS, with CRM integration, to increase efficiency and help with growth targets.
Visitors to the site are greeted with beautiful, scenic photography and stories from the region, while simple, easy-to-use navigation and thoughtful hierarchy point to key information on industries, opportunities, communities, and quality of life in Greater Seattle. With fully responsive layouts, users will find the website feels as clean and well-crafted on mobile as it does on large-scale displays. Steering away from the typical corporate look-and-feel one might expect from similar organizations, it provides a breath of fresh air that will come as a pleasant surprise to most visitors.
In the twenty-plus years I’ve been doing this, it’s the most beautiful economic development website I’ve ever seen. It makes you really proud to be part of this thriving region.
The complete revamp of GSP’s web presence has amplified their brand, generating much higher awareness of the region and organization itself. The platform presents a seamless, easy-to-use interface to the target audience—showcasing a variety of inviting visuals and content funneled through a thoughtful design system. Thanks to powerful CMS tools, CRM and analytics integrations, GSP’s content delivery and lead management process has become significantly more efficient, enabling a reduction in previous workflow costs.
Itron Idea Labs partnered with Microsoft and Vectorform to create the first ever HoloLens experience connected with the Azure Digital Twin platform.
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