Detroit Diesel and Daimler Trucks sought to educate their target audience on their Detroit Assurance suite of truck safety features through a captivating storyline and accessible immersive experiences. The AR and VR applications were built for prospective fleet owners to learn about the truck safety features in a more memorable experience, lowering the cost and physical boundaries of onsite walkthroughs. The VR experience placed users in the driver seat as they encountered five key safety features first-hand, all working in tandem with physical seat haptics. The AR app expands to a larger audience, giving a birds-eye view of the safety features using common mobile devices.

VR technology improves product communication process and, at the same time, offers a better perception of marketing messages. Daimler and Detroit Diesel leveraged this understanding to push their sales communications to new levels, leaving a lasting impact on their customers.