
Connected Training Platform
Adidas partnered with Vectorform to create the miCoach Smart Ball experience for Android, a Bluetooth enabled soccer ball and app to help train athletes.
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NavigationDetroit Diesel and Daimler Trucks sought to educate their target audience on their Detroit Assurance suite of truck safety features through a captivating storyline and accessible immersive experiences. The AR and VR applications were built for prospective fleet owners to learn about the truck safety features in a more memorable experience, lowering the cost and physical boundaries of onsite walkthroughs. The VR experience placed users in the driver seat as they encountered five key safety features first-hand, all working in tandem with physical seat haptics. The AR app expands to a larger audience, giving a birds-eye view of the safety features using common mobile devices.
Use the power of VR and AR to attract traffic to demonstration areas and create impressions on potential buyers.
Scaling the experience to an augmented reality mobile application meant sales representatives could engage with customers without having to connect to limited VR devices.
Expand the experience for safety features through sight, sound and touch.
Event locations – NAPT, NACV, Detroit Assurance Static Experience
Dealers and Fleet Managers experienced the AR application
Target demographic impressions through the VR experience
As of Q4 2018
VR technology improves product communication process and, at the same time, offers a better perception of marketing messages. Daimler and Detroit Diesel leveraged this understanding to push their sales communications to new levels, leaving a lasting impact on their customers.
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