Taking HoloLens for a Test Drive
Augmenting clay models with 3D holograms to improve the vehicle prototyping process by saving time, reducing cost, and increasing collaboration.
Following the iOS launch of the miCoach Smart Ball, adidas partnered with Vectorform to bring the Android experience to market. The Bluetooth (BLE) enabled soccer ball, paired with mobile application, trains athletes to fine tune their technique and kick like a pro.
Goals
Improved UX
Delight customers by addressing key feedback to the companion iOS app.
BLE diversity
Ensure a consistent and quality experience across a diverse range of Android BLE options.
Google Glass
Explore a hands free AR experience with Google Glass.
Results
4
Star rating in Google Play app store
100k+
App store downloads
2+
Years of ongoing product development
Following the acquisition of Runtastic, the adidas miCoach brand and products have since migrated to a new platform.
The ability to convert all of the information you are able to receive through the app into your next kick gives you an extreme advantage against anyone who is not using this technology.
Material Design Translation
By analyzing customer feedback from the iOS launch, paired with adopting Google’s recently announced material design, our team was able to deliver a best in class Android UX.
BLE for Android
In preparation for an Android launch, we needed to ensure the app would perform as reliably across a wider range of Bluetooth options.
iOS Social Sharing
We collaborated with adidas on implementing iOS app features, including Sharing, following the Android app launch.
Roles
Deliverables
Concentrations
Work
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Immersive Storytelling for Fleet Sales
Engage with customers in a more memorable and lower cost option by educating prospective fleet owners on truck safety features.
Operationalizing Repeatable Innovation
Founding, launching, and running DTE Innovation Center of Excellence means “Doing different” inside one of the largest gas and electric utilities in the US.