Physical Retail’s Digital Companion
Vectorform is renovating mobile apps for all Taubman centers to incorporate successful facets of online shopping.
LAUNCH is a global initiative to identify and support the innovative work poised to contribute to a sustainable future and accelerate solutions to meet urgent challenges facing our society. Founded in 2010 as a strategic collaboration between NASA, NIKE, the U.S. Department of State and the U.S. Agency for International Development (USAID), LAUNCH identifies and supports visionaries whose ideas, technologies or programs have the potential to create a better world.
Goals
Bring awareness to sustainability
Design a collaborative gaming platform
Execute a participant-driven live experience
Results
01
Day
150+
Participants
07
Rounds
Innovation is most powerful when it’s activated by collaboration between unlikely partners, coupled with investment dollars, marketing know-how and determination.
Workshop for a unified vision
12 weeks prior to the event, we made a trip to the Tiger Woods Conference Center in Beaverton, OR, for an introduction and complete immersion in the LAUNCH initiative to ensure success for the weeks to follow.
Real-time collaborative gameplay environment
Dynamic math models based on expert feedback and other teams’ performance made for a realistic set of criteria to play against.
Multi-device support
Cloud hosted backend to provide content distribution, team aggregated decision tracking and calculations for determining outcomes.
Scalable design system
Established flexible UI to work across a suite of 6 different applications, focused on ease of use and navigability.
Roles
Deliverables
Concentrations
Learn more about LAUNCH Summit
The summit also unveiled the LAUNCH 2013 Challenge Statement, an open call for innovation to transform the system of producing fabrics.
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Digital Ownership Experience
A seamless digital ecosystem to improve the customer experience and strengthen the relationship between owner, vehicle, and dealer.
Lear Innovation Ventures (LIV)
Strategy, innovation management and services, organization design, change management, and communication are the pillars of a successful enterprise innovation program.