Adrian Steel, 3DExcite, and Vectorform worked together to produce a sales tool for configuring and visualizing 3D renders of custom van upfits for commercial fleet managers. Adrian Steel had been upfitting vehicles for over 60 years, building an expansive catalogue of SKUs and preconfigured upfit packages based on the type of vocational service.


3D asset integration and custom layouts based on product inventory and customer vocation

Find the right technical solution and workflow pipeline to support hundreds of products.

Streamline traditional sales process, optimize customer interactions

Create an efficient workflow for the sales team by understanding and capturing their needs.

Reduce operational costs in sales process

We prioritized feedback from many rounds of testing to enhance the app’s core features to provide full utility.


A huge step forward in efficiency; intuitiveness that aligns with client expectations & process.

Granular customization

Custom-built digital sales tool for visualizing 3D configurations of van upfits, supporting multiple fleet and vehicle options. Designed and implemented UX solutions that allowed for specific movement and placement of SKUs, through XYZ controls, snapping, and grouping.

Inventory management

3D Asset Management System allows for managing all associated parts metadata. Customize from hundreds of shelves, cabinets, racks, hooks, dividers, ladder racks, and accessories. Enable distributors and sales teams to add a full inventory of cargo tools, producing a bill of materials detailing where each item goes.

Enhanced workflow

Collaboration tool between customers and sales distributors allowing for efficient van upfits and visualization supporting multiple trades including general service, locksmiths, PHVAC, telecommunications, electricians, plumbers, and automotive glass repair. Improved workflow efficiency by allowing for saving builds, per-SKU logic for placement, grouping, and producing detailed summary screens at the end of the process.


  • Product Strategy
  • User Research
  • UX/UI Design
  • Mobile Engineering
  • Usability Testing
  • Quality Assurance
  • Project Management


  • Experience Audit
  • Strategic Feature Roadmap
  • Comprehensive Designs
  • Deployment for iOS, targeting iPad Pro
  • Backend CMS