Ryan Robison, CEO of Vectorform’s joint venture Virtual Advantage, weighs in on how to identify a fake from the real deal.

“People have good instincts,” says Robison. “The biggest tell-tale is the price.”

Robison’s team has created Fakr – a brand protection platform for luxury brand customers to empower employees as brand ambassador’s for monitoring and reporting fraudulent consumer products.

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“For fear that counterfeiters will seize the information and use it to improve their fakes, most brands don’t publicly provide information on how to discern an original product from a fake. But Fakr, a phone app designed by a company run by Robison that allows employees to alert businesses to potential fakes, is planning to open up access to the public.”