News & Views

Spotting Counterfeit Products

FakR is a brand protection platform for luxury brand customers to empower employees as brand ambassador’s for monitoring and reporting fraudulent consumer products.

Ryan Robison, CEO of Vectorform’s joint venture Virtual Advantage, weighs in on how to identify a fake from the real deal.

“People have good instincts,” says Robison. “The biggest tell-tale is the price.”

Robison’s team has created Fakr – a brand protection platform for luxury brand customers to empower employees as brand ambassador’s for monitoring and reporting fraudulent consumer products.

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“For fear that counterfeiters will seize the information and use it to improve their fakes, most brands don’t publicly provide information on how to discern an original product from a fake. But Fakr, a phone app designed by a company run by Robison that allows employees to alert businesses to potential fakes, is planning to open up access to the public.”

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