Digital Signage Summit Europe is Europe’s leading strategy conference and exhibition for the Digital Signage and DooH industry.

Colleagues from our Munich office, Martin Tabery – Managing Director, Martin Morgenfrüh – Account Manager, and Mona Wehbe – Executive Director were in attendance and spoke on Day One of the Summit.

Session details included:

• Title: The future of retail in a smart and connected world: How technology drives business transformation
• Overview: The global retail industry is undergoing a major transformation, as demand for digital innovation and market share increase at a rapid pace. Digital consumers are changing the face of retail, putting pressure on brands to adapt to this transformation. Hear from Vectorform, an organisation that invents digital products and experiences, as they deliver insight into how you can innovate, optimise the customer experience and transform your brand today through the latest technologies in mobile, IoT, voice user interfaces and immersive reality. Vectorform will deliver use cases on the impact of these technologies in retail transformation, including a spotlight on its partnerships with key automotive clients.