News & Views

Avant Healthcare and Vectorform Unite to Form the First XR Exclusive Partnership in Medical Education

Today’s healthcare professional (HCP) lives in an uber-fast-paced world, and when it comes to medical education, HCPs need more immersive, educational experiences that make the best use of their valuable time.

To meet this need, Avant Healthcare and Vectorform have come forward with a truly unique educational offering: medically accurate XR (virtual reality, augmented reality, and mixed reality) experiences deployed in medical education. This partnership blends Avant Healthcare’s 25-years of vast medical education experience with Vectorform’s industry-leading, technology-based solutions.

“In my 28 years in the medical education industry, I’ve never seen anything, from an HCP educational platform standpoint, that remotely compares to what our partners at Vectorform have brought forward. The time to evolve HCP educational experiences is now. That’s why this partnership is so important. Together, we’ll create deeper learning experiences that can effectively influence and ultimately change medical education for the better.”

Deborah Wood, CEO DWA Healthcare Communications
Group (parent company to Avant Healthcare)

Perceived as “behind” when it comes to leveraging experiential technology to educate HCPs, biopharma clients are asking more and more for new, highly immersive experiences that deliver powerful education for their customers and sales reps alike. As these clients encounter mixed reality in their personal lives—like the gamification aspect of video games—they are searching for ways to bring XR technologies into their professional lives, specifically to medical education. XR provides HCPs extensive value for learning around potential treatment options and drug efficacy for their patients. Ultimately, successful deployments of full-fledged XR programs are foundational to establishing the medical education platform of the future.

“We’ve successfully operated in the XR space for the past decade. Our world-class team has developed cross-platform experiences for Microsoft HoloLens, HTC Vive, and a host of other experiential platforms. As standing members of the Microsoft Mixed Reality Partner Program (MRPP), we strongly believe that we are in a very unique position to further true innovation as it pertains to healthcare education, by marrying groundbreaking technology with our relentless focus on providing the best end user experience in the industry. Our partnership with Avant Healthcare couldn’t have come at a better time for both the market and the HCP.”

Kurt Steckling, Co-Founder / CEO Vectorform

About Avant Healthcare
Avant Healthcare is a medical and marketing communications company that partners with pharmaceutical, biotechnology, diagnostic, and medical device clients to engage and educate healthcare professionals on potential treatment options for their patients. A woman-owned business, the company was founded in 1994 and recognized as one of the top 100 healthcare marketing agencies by Medical Marketing & Media Magazine. Avant Healthcare is based in Carmel, Indiana, with satellite teams in Chicago, New Jersey, and New York. Connect with Avant Healthcare on LinkedIn and Twitter.

About Vectorform
Vectorform invents digital products and experiences for the world’s leading brands, with a focus on Immersive Technologies, Mobile Experiences, Internet of Things, Smart Homes, Connected Vehicles and Wearable Technologies. Founded in 1999, Vectorform has global offices in Detroit, Seattle, and Hyderabad. Visit and connect on Facebook, Twitter, and LinkedIn.

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