Throughout Woody Floyd’s 15-year tenure with Vectorform, he has led product and account teams to incubate new concepts, explore new technologies, and build digital products in an evolving cross-section of technologies, verticals, and Fortune 1000 companies. His rare blend of broad technical exposure, user experience focus, and process-driven personality allows him to bridge the gap from business requirements with project stakeholders to execution strategy with product teams.
In his role as Managing Director, he is responsible for the growth and performance of Vectorform’s Digital Product Development business unit – directing engagement and delivery teams on key innovation, technology adoption, and new product incubation initiatives. He advises clients on product strategy and roadmaps that align their business priorities, technical capabilities, and superior experiences for their customers. In this capacity, he also serves as interim Life Practice Lead, an evolution of his role as IOT Practice Lead for these past several years.